About

Strategist

Lauren Vargas, Director of Community Strategy at Aetna, is based in Boston, Massachusetts. Lauren is a multi-faceted communications professional with ten years of experience in community relations, internal and external corporate communications, and government affairs. She assists organizations with building sound objectives and strategies for listening and measurement, and helps them engage with the communities they serve by fostering authentic relationships built on trust through conversations and participatory media.

Educator & Speaker

As a former university adjunct professor, Lauren is also a frequent higher education speaker talking to public relations/marketing communications students about how to measure their efforts, set clear goals and learn how to use those metrics to make solid business decisions or test new ideas. She is passionate about teaching the next generation of communication professionals and blogs here and on the Radian6 blog, writing about integrating social media tools into communications, marketing and business strategy.

Storyteller

Lauren has a Bachelor of Science in Public Relations/Journalism from the University of Central Oklahoma and a Master of Science in Communications from Lacrosse University. Her love for reading, writing, scrapbooking, and spending quality time with her family fuels her professional life to new heights.

This blog is Lauren’s alone, so that means that it doesn’t represent the thoughts, views, opinions or practices of her employer, friends, or family.

Collaborator

Learn more about the Communicator’s Twelve Step Program.

About Author picture of Lauren courtesy CC Chapman.

  • http://tonguecheekouch.com/2010/09/16/i-typed-wwt-109-times-over-the-course-of-7-hours/ I typed #WWT 109 times over the course of 7 hours «

    [...] Telesummit Takeaways list. (I so love Top Ten lists.) You can get caught up with Beth Kanter and Lauren Vargas‘s presentation on Social Media ROI (not sure if their version of Make New Friends made the [...]

  • http://brainzooming.com/?p=5831 My Favorite Brainzooming Posts from 2010 | Strategy Consulting and Strategic Planning

    [...] social media. When I expressed frustration with a MarketingProfs virtual event presentation, Lauren Vargas of Radian 6, one of the presenters, reached out to initiative a conversation. We emailed perspectives back and [...]

  • http://jeffesposito.com/2011/04/04/end-of-choice-innovation-social-media-measurement/ The End of Choice & Innovation in Social Media Measurement?

    [...] to the tune of $326 million. On one hand, I am extremely happy for folks like Amber Naslund and Lauren Vargas who work at the company. I also see this as the first step for social media to be embraced and [...]

  • http://www.paperscissorskeyboard.com/2011/05/our-hand-crafted-wedding/ Our Hand-Crafted Wedding

    [...] many other things I could tell you about like the music (The Beatles and Queen), my Wedding Fairy (Lauren) who helped keep me sane, the slide show of engagement photos we had running during the reception, [...]

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